The Clever, Deceitful Apple
Apple. It's the name of a fruit, and it's also the name of one of the largest information technology companies in the world. It's quite surreal how the phrases "Apple" and "computer company" can be used in the same sentence. The word "Apple" implies simplicity over complexity, a feat that Jony Ive, Apple's president of product design, has made clear is one of Apple's goals. "True simplicity is derived from so much more than the absences of clutter and ornamentation," says Ive. "It's about bringing order to complexity ." "Apple blah blah blah blah blah blah blah" is probably how some people may read the preceding paragraph. Indeed, the tech world has become divided in their views of the company known as Apple Inc. Some consider Apple a religion, while some people are morally against Apple, doing everything in their power to make sure they never set their eyes on the iconic logo. It's no secret ...